A remembrance ad is issued in memory of a dearly departed and reflects memories associated with a person. These are usually to commemorate the deceased person’s birth and death anniversary. It enabled others far and near to share the occasion on seeing the remembrance ad.

Many people treat memories as very personal matters and remember the departed person quietly, maybe with close family and friends. Others share the occasion with others through private get-togethers or even by placing remembrance advertisements in newspapers.